I learned the hard way (well, it wasn't a total disaster) about letting your heart rule your head where producing a model.
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I thought it would be a stone bonker to sell. An iconic race car that nobody had produced in that scale - 1:32, and that format - it's powered like Scalextric car. It was the only one in the range difficult to shift. With origination costs in the order of £2,000 to be amortised, never mind cost of production per unit, it just about broke even. My typical production run was 300 units, kit and RTR. The resin moldings were made by the same company that did ones for the Baldwin shark nose you would have seen on here.
The problem with such a diffuse and niche market as "G" scale it is difficult to spot the subject where you cover your costs, let alone turn a profit. I have oft thought of getting involved again, if only to just cover my costs so I can have something I wanted that is not out there yet - WHR modern rake (ex' saloons) and a decently scaled, 16 mm, W&L Zillertalbahn set. Max